International Marketing
The Kansas Soybean Commission works with the national soybean checkoff to promote U.S. soybeans in international markets. That development is crucial to the future of U.S. soybean farmers. Overseas markets play a big role in soybean farmers’ profitability as more than half of every crop crosses U.S. borders to foreign markets.
U.S. soy has the fewest trade barriers among all world agriculture exports, allowing soybean exports to have more access than other commodities. The U.S. soybean industry has taken advantage of that access.
News on International Marketing
-
Export Logistics: Complex and Crucial
Story by Carissa Dalquest, Kansas Soybean Summer Intern It’s easy to underestimate the complexity and scale of commodity production, trade and transportation in our global supply chain. Even as an agricultural economics graduate with plenty of exposure to the industry, the first few weeks of my internship with Kansas Soybean were spent learning and breaking…
-
Kansas Farmers Directly Impact, Host International Markets
For 25 years, the American Soybean Association’s World Initiative for Soy in Human Health has worked on behalf of U.S. soybean farmers to build demand in new and developing markets around the world. By pairing technical expertise with strategic partnerships, WISHH works in both food and feed sectors into long-term trade for U.S. soy. “The…
-
Trade Mission to Turkey and Egypt: CEO’s notes
People do business with people they trust. It doesn’t matter if it’s a farmer in Colby buying fertilizer or a poultry producer in Cairo buying soybean meal. Price matters. Quality matters. Logistics matters. But most important of all, trust matters. That was the objective of eight Kansas farmers who recently visited Turkey and Egypt on…