International Marketing
The Kansas Soybean Commission works with the national soybean checkoff to promote U.S. soybeans in international markets. That development is crucial to the future of U.S. soybean farmers. Overseas markets play a big role in soybean farmers’ profitability as more than half of every crop crosses U.S. borders to foreign markets.
U.S. soy has the fewest trade barriers among all world agriculture exports, allowing soybean exports to have more access than other commodities. The U.S. soybean industry has taken advantage of that access.
News on International Marketing
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Making Bacon: 50 years of the U.S. Meat Export Federation
Beans make bacon. It’s a known and loved fact among Kansas Soybean Commissioners, who often recite “soybeans are my favorite protein’s favorite protein.” As pork exports grow, more Kansas soybean production finds itself on tables around the world in the value-added form of American pork. That’s why KSC invests in meat exports, increasing domestic usage…
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Export Diversification Strategy Pays Off
Story by Erin Worrel, U.S. Soybean Export Council Communications Manager. The U.S. Soybean Export Council has increased its emphasis on global market diversification as the competitive focus for U.S. Soy exports. That was fully displayed during Soy Connext 2026. USSEC’s annual global conference gathers U.S. Soy customers, exporters, farmers, supply chain members and industry experts.…
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Export Logistics: Complex and Crucial
Story by Carissa Dalquest, Kansas Soybean Summer Intern It’s easy to underestimate the complexity and scale of commodity production, trade and transportation in our global supply chain. Even as an agricultural economics graduate with plenty of exposure to the industry, the first few weeks of my internship with Kansas Soybean were spent learning and breaking…